YouTube's introduction of remnant post-roll advertising last week was just a taste of what the video giant is testing out to monetize its popularity. Starting today, the company is launching a new "Click-to-Buy" program.
Together with Amazon and iTunes, YouTube will now offer retail links underneath its videos to help viewers purchase the content that they're watching.
YouTube views today's announcement as a first step in creating a viable eCommerce platform for users and partners on on the site. "Ultimately advertising is most effective when it makes the most sense for what a user is doing at that moment," says YouTube spokesperson Aaron Zamost."The ultimate goal for youtube advertising is to create the right ad
for the right content."
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